Insights

Notes from the work, not the hype cycle

How we think about AI, automation, software, cloud, and digital strategy — written for operators.

The organisations that get value from AI already know how work moves, who owns it, and what ‘done’ looks like. The model comes after.

Agents are useful. They are not a substitute for a workflow you can explain. Here is how we decide.

Buying a suite is often correct. It is not always cheaper. The cost sits in the operating model you are asked to abandon.

Most overspend is not ‘the cloud is expensive’. It is environments, data paths, and idle services nobody named as a product.

Big-bang programmes fail for human reasons. Sequencing is a leadership skill, not a project-management aesthetic.

Accuracy in a slide is not value in a week. Here are the operational measures we put on the table.

Briefing, not noise

Occasional notes on AI, automation, and operating systems. No product spam.